HIGHKEY | Sugar Panda - Craving

You remember that buddy you had back in your college days that, although great to party with, always seemed to push you to make some of the worst decisions in your life? The one that as you moved on to start a family or pursue a career, they seemed to keep with their same old habits and perpetuate their party ways? Well, meet Sugar Panda, the sugar-addicted Ailuropoda. We are fortunate to work with Ryan Reynolds and the talented team at Maximum Effort to bring to life Sugar Panda, the sugar-pounding anti-mascot for HighKey, the company offering delicious cookies as an alternative to sugary snacks.