NIKE | Kyrie6 Pareidolia

New work for the release of the #kyrie6 in 11 different colorways, that dropped in 11 different cities on 11/11

This was a particularly rewarding project since there was freedom to experiment and dive deeper creatively. @kyrieirving himself is a very uniquely creative, reflective and spiritual athlete on and off the court. His number 11 is said to resonate at an extremely high vibration, symbolizing spiritual enlightenment and awakening, as well as vision, balance, invention and higher ideals. These are all distinguishing characteristics of Kyrie

"Pareidolia" is inspired by #kyrievision and his third-eye spirituality. With #nyc as the backdrop, we follow 'Kyrie' on an epic journey, teasing the 11 colorways. Keep a close look out for hidden imagery!